Sherlock (sher�lock): -verb (used with object): 1. to create an in-house product that clearly and obviously seems to replace a product created by a third party for that platform, thereby destroying that third party's ecosystem.
E.g., Apple totally Sherlocked Instapaper on Monday by introducing Reading List.
During the 2011 WWDC keynote, Instapaper developer Marco Arment appeared to be sure that he had just been stomped on by Apple's decision to integrate a new Instapaper-like feature, Reading List, into Safari for Lion and iOS 5. And he's not the only one by far—there are plenty of small- and big-name indie developers whose products seemingly became unnecessary thanks to Apple, which did not pay them for the privilege of using their ideas.
But after taking a few days to mull it over, Arment's attitude sounds like a complete reversal of that apocalyptic tweet that he sent during the keynote. "The more I think about it, the more optimistic I am," Arment told Ars. "I keep playing back the scenarios of what might happen here; I try to be rational and not emotional about it. The two most likely outcomes are that nothing changes or my sales go up."
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