How Cute: NY Times, WaPo & Gannett Build Their Own Walled Garden Most People Will Ignore

This is just a bit bizarre. As the NY Times and others keep moving towards a paywall, it and the Washington Post and Gannett have apparently funded a bizarrely pointless operation called OnGo, which appears to be an excessively limited, high priced, walled garden aggregator. For a mere $7 per month, you can get access to content from those three companies along with a few other big newspapers. Of course, there are limits. You only get the top 20 stories from the NY Times, for example.

Or, you know, you could just use an RSS reader. Or Twitter. Or Facebook. And not pay the monthly fee.

I'm reading through the various details and stories on this project, and the one question I keep asking which isn't answered anywhere is what is the additional value this brings to the table. When the very best that the operation's boss man can do to explain his value proposition is to say "this is another option," you're in trouble. This isn't providing any more value for the (much higher) price. It seems to be targeted at fools, which is no way to build a business these days.

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