GDC: Stardock's Brad Wardell explains the failure of Elemental and how he's making it up to fans

"Unlike the other examples you've heard tonight, this game shipped. It's at the store right now. At Walmart. Yeah." -- Brad Wardell, president and CEO of Stardock.

That ominous statement was slipped into the middle of Brad Wardell's "Failure Workshop" speech this afternoon, where the Stardock head discussed a project he now considers a full-on failure: Elemental: War of Magic. He was just one of five separate developers detailing a project that went awry.

"If someone had an idea, we'd say 'Oh sure, go ahead! Throw that in!,'" Wardell explained, describing the disorganized nature of Elemental's development. "That works okay if you have seven guys," he said, continuing, "It doesn't work so well when you have 18 guys."

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GDC: Stardock's Brad Wardell explains the failure of Elemental and how he's making it up to fans originally appeared on Joystiq on Thu, 03 Mar 2011 07:03:00 EST. Please see our terms for use of feeds.

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