Yesterday, from the back of the official All Things Digital minivan, BoomTown donned the official ATD Ray-Ban Aviators to talk on WSJ.com's "Digits" online news show about the $300 million acquisition of Kosmix by Wal-Mart announced earlier this week.
Can the retail giant, which has tried a number of digital moves in years past (to negligible impact), get social and mobile this time?
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