It's yet another move into niche content sites by the Microsoft portal, similar to those being made by AOL, Yahoo and Demand Media in an effort to dominate key consumer categories.
Fitbie will be powered by MSN, which will sell advertising for it. Rodale is providing both original content and also material from its magazines, such as Men's Health.
TERADATA TELETECH HOLDINGS TECHNITROL TAKETWO INTERACTIVE SOFTWARE SYNTEL
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