Wednesday, February 2, 2011

Do large downloads need "Not Safe for Canada" badge?

New Usage-Based Billing (UBB) rules in Canada mean that indie ISPs are already slashing data caps from 200GB per month down to a mere 25GB. In response, Reddit users suggested a "Not Safe for Canada" badge that warns Canadian Internet users away from all large files. For those with small caps, this isn't a bad idea—and we asked our creative director Aurich to mock one up.

The anger in Canada over UBB has reached such a pitch that the Industry Minister, Tony Clement, had to get involved last night. As hundreds of thousands of Canadians petitioned the government, Clement issued a statement to say he's looking into the whole issue. (AntiUBB.com has a long list of actions aggrieved citizens can take to protest.)

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