Over the past few months, I have written several bullish articles about the movie exhibitors, the most recent of which was on July 6.
The CEO of Carmike Cinemas (CKEC), in an article published on ledger-enquirer.com, discussed the 2011 movie slate versus 2010. He references the abundance of sequels in 2011 as outperforming risk taking films in 2010 that did not play well with audiences. Specifically, he cites Pirates of the Caribbean: On Stranger Tides, Cars 2, and Transformers: Dark of the Moon as helping 2011 performance to date. Further, he calls out Harry Potter and the Deathly Hallows: Part 2, and Twilight Saga: Breaking Dawn Part 1 as additional sequels opening in 2011 that should further drive box office revenue.
Tonight, the final Harry Potter movie opens with midnight screenings and, as Boxofficemojo points out, the film is already breaking records, with over $32mm in advance ticket sales. Regal
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