Monday, July 11, 2011

NPD estimates $5.9B in game sales in first quarter

Market research firm NPD estimates that consumers spent $5.9 billion on video games in the first quarter of 2011, a 1.5 percent increase from the same period of last year. That doesn't mean everything is unicorns and rainbows, since the comparison is to 2010, the second consecutive year to see declines in consumer spending. The "glass half full" perspective would be that it seems like things aren't immediately worse.

NPD analyst Anita Frazier notes that the new physical retail channel (translation: new games that come in a box) still makes up a majority of industry sales, as the market research firm tries to get a good grip on digital sales data. The company estimates the total spent on "used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games" to be $1.85 billion during the first quarter.

Continue reading NPD estimates $5.9B in game sales in first quarter

JoystiqNPD estimates $5.9B in game sales in first quarter originally appeared on Joystiq on Mon, 11 Jul 2011 16:10:00 EST. Please see our terms for use of feeds.

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