
Barnes & Noble has decided to expand its Nook line by offering a new device that is... less capable than its previous offerings? The company announced the simplified Nook during a media event in New York on Tuesday, arguing that e-book fans are still looking for a "simple, pure reading experience." That's why the company decided to launch the $139 Nook Simple Touch Reader—a Kindle-like device that has an E-ink screen, no apps, no fancy colors, and (almost) no buttons.
Barnes & Noble CEO William Lynch said the pared-down Nook was for people who are "turned off by buttons, keyboards, and complexity," such as teens and moms who have apparently found time to relax on the beach. Indeed, while the new Nook is quite Kindle-like in appearance and functionality, the company went to great lengths to tell the audience how inferior Amazon's e-reader is to the Nook. "Kindle 3 has 38 buttons. That's 37 more than the all-new Nook," Lynch said, adding that so many buttons "assault the user."
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