In the latest fiscal year (2011), the U.S. arm of Wal-Mart Stores, Inc. (WMT) delivered net sales that exceeded $260 billion. Operating income was approximately $20 billion. This was accomplished through more than 3,800 stores and over 617 million square feet of selling space.
While these numbers are impressive, analysts are somewhat negative on the domestic division of Wal-Mart as comp sales, defined as sales at stores that have been open longer than a year, have been negative in recent quarters. Turning this around is the top priority of the Wal-Mart management team.
Overview of Wal-Mart U.S. Growth Strategy
- Turn around comp store sales via a four point plan
- Add new stores via a number of different formats
- Increase profitability through continued expense leveraging
Let's look at each briefly.
Four Point Plan to Boost Comp Store Sales
Point #1 - Focus On Every Day Low Prices (EDLP)
Wal-Mart has reversed
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