Tuesday, May 3, 2011

Ubisoft launches their own movie studio

Ubisoft launches their own movie studioVariety says that videogame publisher Ubisoft has launched their own movie studio, Ubisoft Motion Pictures, in an effort to adapt their own game franchises for the big screen.

The company says the film division will be headed by Jean-Julien Baronnet, the former CEO of Luc Besson's EuropaCorp.

Producer Didier Lupfer will lead production and development and Jean de Rivieres, an ex-distribution boss at Walt Disney Studios Motion Pictures France will be in charge of marketing and international sales.

Ubisoft has a number of properties that could easily be adapted for the big screen, including "Assassin's Creed" and "Splinter Cell." Their "Prince of Persia" franchise was made into a movie last year and grossed $335 million despite mediocre reviews.

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